Few weeks ago, Matt Cutts, The head of Google's anti-spam team, announced that Google is working on a penalty for over optimized or best termed overly SEO'ed websites. Hmmmmm, So now what does this announcement actually mean and how it will affect your website and how should you overcome this Google ranking filter?
Well Here's what Matt Cutts said in detail:
"We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit.
All those people doing, for lack of a better word, over-optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."
WOW! - Now that's a new challenge for all spammers out there
Does this mean that you shouldn't optimize your website anymore? - No! not at all.
This announcement is meant for people who are trying to go beyond the limits. Of course, it is perfectly okay to add your keywords on your webpage and it is also perfectly okay to exchange links with other websites. Actually, all of these methods can have a very positive influence on the Google rankings of your website.
But But But! The problem starts when these elements are overused. Yeah that's right. This usually happens when you use fully automated tools and services to promote your website. Now when I say fully automated tools, you know what tools I am talking about!
For example, it is likely that the following SEO methods (Grey Hat/Black Hat) will get your website in trouble:
- automated link exchange networks that add your link to hundreds on other websites. Means - Affiliate networks who post your links to their affiliate networks using tools may be considered spam!
- tools that automatically create fake forum accounts and comments with a link to your site. Means - You know what it says. Forum links, profiles links, blog comment links created using semi or full automated tools.
- tools that automatically create keyword rich web pages for you on your website. Means - No installation of tools or plugins which extract content based on provide keywords and put it on your webpage.
- participating in paid link schemes. Means - No links from page or a portion of a page which says "Paid links" "Sponsored Links" etc.... Remember Google hates paid links.
Fully or Semi automated solutions always mean spam when it comes to SEO
Google loves to show high quality web pages with unique content in the search results. Web pages created automatically DO NOT have the quality as a web page created by a human.
Believe me fully or semi automated solutions or whatever you call leads to low quality links and content that is not at all useful to the most of the web surfers. Firms that "optimized" their websites with such methods are the ones who will getting filtered by the new Google ranking filter.
If you come across the words "fully automated" or "hundreds" or "thousands" back Links or content in one page then you can be sure that the advertised product or service is spamming and your website will get in trouble if you promote it with these methods.
Don't panic and create a symbiotic relationship with search engines
If you haven't used the spam methods described above to promote your website, then your website and your Google rankings won't be in trouble.
Optimizing your web pages is always very important because you have to show Google and other search engines that your website is relevant to a particular targeted keyword and that your website has a high quality content.The key is to focus on the user and not search engines.
Secure your Google rankings by following white hat SEO methods or hire an SEO Outsourcing Company which follows search engine guidelines.
All ways try to optimizing your web pages in a better way but don't forget to play by the rules. If you optimize it correctly, then your Search Engine rankings will last long resulting in more customer and more sales.
If you're pushing the limits too far and trying to play tricks, your website will get in trouble sooner or later. If you want to get long lasting search engine results then only use white hat SEO methods.